Themercury.com.au SEO Issues, Traffic and Optimization Tips

Themercury.com.au

January 25, 2021 05:07:49 PM

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Search Engine Optimization

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	99	0	1	7	0

<H1> social_email Latest news sent to your inbox FREE </H1>
<H2> premium_icon‘Teacher’s vile act couldn’t silence me’ </H2>
<H2> premium_iconTasmanians who received Australia Day awards </H2>
<H2> premium_iconAlleged child abductor found after land, air search </H2>
<H2> premium_iconWise, aspiring: Hobart’s ‘real life Sultan’ remembered </H2>
<H2> premium_iconVOTE NOW: Crown the Best Cafe in Tassie </H2>
<H2> premium_iconWhy parole board will release ‘psychopathic’ killer </H2>
<H2> premium_iconAustralia to suspend NZ travel bubble over mutant strain </H2>
<H2> premium_iconTHE BEAT: Multiple wet weather crashes on busy highway </H2>
<H2> premium_iconFull digital access + weekend papers for $5 a month </H2>
<H2> premium_iconChallenge put out to gas seeking company </H2>
<H2> premium_iconTwo Tassie priests save man Vietnamese from deportation </H2>
<H2> premium_iconGovt’s response to dying man’s plea ‘patronising, insulting’ </H2>
<H2> premium_iconMajor North West Tasmanian ED reopens </H2>
<H2> premium_iconTassie’s troublesome Chinese trade reliance sparks shift </H2>
<H2> premium_iconFormer woodchip mill returns to nature </H2>
<H2> premium_iconRoad works nightmare for busy small town street </H2>
<H2> premium_iconHobart teen avoids conviction for molesting sister </H2>
<H2> LOOKING BACK: The Mercury’s Best 25 articles of 2020 </H2>
<H2> premium_iconThe crimes of Tassie’s most notorious gym junkies exposed </H2>
<H2> premium_iconExplorer and penguin’s Antarctic bromance </H2>
<H2> premium_iconKiller dog faces muzzle after deadly attack </H2>
<H2> premium_iconAus-US bond ‘rock solid’ through tough year </H2>
<H2> premium_iconAmbulance Tas boss quits after major data breach scandal </H2>
<H2> premium_iconSNEAK PEEK: First look inside Tassie’s newest hotel </H2>
<H2> premium_iconHistoric offices to become beer garden and bar </H2>
<H2> premium_iconState preparing for massive vaccine rollout </H2>
<H2> premium_iconRepat flights swapped for seasonal workers </H2>
<H2> premium_icon‘If you’re going to fly, wear a mask‘ </H2>
<H2> premium_icon$700 million nest egg raid sees savings dwindle </H2>
<H2> premium_iconMillion-dollar plan to spruik Tassie to Kiwi travellers </H2>
<H2> premium_iconHotel occupancy hit by COVID-19 closures </H2>
<H2> premium_iconPush to stretch city’s boundaries </H2>
<H2> premium_iconProducers reeling after ‘double blow’ </H2>
<H2> premium_iconBuilding grants to deliver $1.3b economic boom </H2>
<H2> premium_iconTassie’s Best Hairdresser and Salon revealed </H2>
<H2> premium_iconHurry-up call on push for faster justice </H2>
<H2> premium_iconBus passengers thrown to the kerb after shock closure </H2>
<H2> premium_iconFond memories of ‘a monster under the bed’ </H2>
<H2> premium_iconDAMAGING WINDS: ‘Trees down and boats adrift’ </H2>
<H2> premium_iconAre you a descendant of a Tassie VC recipient? </H2>
<H2> premium_iconMajor North West Tasmanian ED reopens </H2>
<H2> premium_iconBacker’s big boost for green gas bid </H2>
<H2> premium_iconEvery day was an adventure: Tassie sailor’s amazing life </H2>
<H2> premium_iconLuxury wine brand caught up in $26m China scam </H2>
<H2> premium_iconVigil to mark 12 years since disappearance </H2>
<H2> premium_iconDisability stoush heads to High Court </H2>
<H2> premium_iconKiller dog faces muzzle after deadly attack </H2>
<H2> premium_iconLiberals under fire over prison ‘failings’ </H2>
<H2> premium_iconJail caps a horror year for burglar </H2>
<H2> premium_iconThe crimes of Tassie’s most notorious gym junkies exposed </H2>
<H2> premium_iconCrash brings traffic to a standstill </H2>
<H2> premium_iconHORRIFIC: Man who strangled, bashed partner learns fate </H2>
<H2> premium_iconFears for children amid ‘dangerous’ hooning </H2>
<H2> premium_iconDefence force shame: Every member court martialed </H2>
<H2> premium_iconAustralia’s vaccine rollout: How it affects you </H2>
<H2> premium_iconTax tricks to try now for big gains </H2>
<H2> premium_icon‘Cuckoo smurfing’ money launderers target Aussies </H2>
<H2> premium_iconDonald Trump’s ‘next move’ as Ivanka urged to run </H2>
<H2> premium_iconSouth African mutant strain in 77 UK cases amid vaccine shortage </H2>
<H2> premium_iconUK expats mark Australia Day with 50,000 lamingtons </H2>
<H2> premium_iconDownsides of the five top smartphones </H2>
<H2> premium_iconLow profile Hurricane pushing for Australian selection </H2>
<H2> premium_iconNew Roo taking time to adjust to change in colours </H2>
<H2> premium_iconSon of a gun hopes to beat dad at Symmons Plains </H2>
<H2> premium_iconLightning fast lap betters Symmons Plains record </H2>
<H2> premium_iconTasmania may lose AFL games </H2>
<H2> premium_iconTassie motor ace ready to roar on home straight </H2>
<H2> premium_iconDemons devour Roos to set up showdown with Lions </H2>
<H2> premium_iconEnjoyment the key for record-breaking umpire </H2>
<H2> premium_iconDon’t be a maskhole Covidiot, ‘Karen’ </H2>
<H2> premium_iconA few weeks of enlightenment quickly forgotten </H2>
<H2> premium_icon‘The sums don’t add up’: Doc weighs in on cannabis debate </H2>
<H2> premium_iconHow much force is too much? </H2>
<H2> premium_iconCOVID-19 is temporary, global warming isn’t </H2>
<H2> premium_iconHow Australia’s repatriation process could be sped up </H2>
<H2> premium_iconQueen may step aside for new artworks </H2>
<H2> premium_iconAmbulance service ‘is in shambles’ </H2>
<H2> premium_iconLabor, Greens offer Gutwein advice on year two agenda </H2>
<H2> premium_iconInternational Will’s first day as a diplomat </H2>
<H2> premium_iconNick and La Contessa are hosting their Australia Day bash </H2>
<H2> premium_iconNew top secret Star Trek series finally makes its debut </H2>
<H2> premium_iconHow to give constructive criticism </H2>
<H2> premium_iconWhich Bowie song has the lyrics ‘Ground Control to Major Tom’? </H2>
<H2> Church buildings for sale at $15k </H2>
<H2> Lindisfarne: Streamlined, sleek, sophisticated </H2>
<H2> A sense of history, beauty and total comfort </H2>
<H2> Sleek, ultra-modern and beyond picturesque </H2>
<H2> AFLW fans voting with their wallets </H2>
<H2> AFL to introduce historic rule change </H2>
<H2> Hawthorn star steps away from football </H2>
<H2> premium_iconStar Cats recruit suffers pre-season injury setback </H2>
<H2> premium_iconOne final blow to heartbroken Leveson family </H2>
<H2> premium_iconBali booze ban could land tourists in jail </H2>
<H2> premium_iconChristmas terror warning for Australia </H2>
<H2> premium_iconCOVID-19 vaccines selling for $24k on black market </H2>
<H2> Why this will be the first electric ute </H2>
<H2> Huge change to affect popular SUV </H2>
<H2> Tested: New budget friendly family SUV </H2>
<H2> Mazda’s world first SUV put to the test </H2>
<H4> Today's Most Popular Articles </H4>
<H5> The Mercury </H5>
<H5> The Herald Sun </H5>
<H5> The Australian </H5>
<H5> The Daily Telegraph </H5>
<H5> The Advertiser </H5>
<H5> The Courier Mail </H5>
<H5> The Gold Coast Bulletin </H5>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

The Mercury | Latest Hobart and Tasmania News | The Mercury

themercury.com.au/

News and Tasmanian Breaking News Headlines Online including Latest News from Australia and the World. Read more News from Tasmania including News Headlines and Breaking News Stories at The Mercury

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 12 images on this web page

7 ALT attributes are empty or missing.

https://identityssl.newscdn.com.au/legacy/img/anon.png
https://content.api.news/v3/images/bin/9f2fa74b709a0631c0cc26cddb1ce851?width=200
https://content.api.news/v3/images/bin/cdd94636266d05fc431515364168595e?width=316
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/news/content/v2/?maxRelated=8&query=categories.value:%2522/section/themercury.com.au/collection/popular-content/all/24hours/%2522+AND+origin:omniture+AND+domains:themercury.com.au&t_product=Mercury&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&td_eventKey=event67&td_title=Most%2520Viewed%2520
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/chartbeat/live/toppages/v3/?host=themercury.com.au&limit=10&sort_by=social&t_product=Mercury&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&type=article
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/popular-combined?esi=true&t_domain=themercury.com.au,heraldsun.com.au,theaustralian.com.au,dailytelegraph.com.au,adelaidenow.com.au,couriermail.com.au,goldcoastbulletin.com.au&t_product=Mercury&td_module-classes=most-popular&td_primary_bound=0
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/resource/networksales/exoduscampaigns/campaigns.json?esi=true&t_product=Mercury&t_template=s3/networksales-loader/index&td_channel=desktop&td_domain=themercury.com.au&td_pagetype=homepage_mr&td_section=

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

shape72
news35
after26
breaking15
will15
have14
australia12
first11
about11
tassie11
tasmanian11
hobart11
most10
more10
best9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
shape	72
news	35
after	26
breaking	15
will	15
have	14
australia	12
first	11
about	11
tassie	11
tasmanian	11
hobart	11
most	10
more	10
best	9

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 4.92%

Text content size	29549 bytes
Total HTML size	600848 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 218 KB to 45 KB (79.4 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 104.124.100.152 does not redirect to themercury.com.au

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://themercury.com.au/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://themercury.com.au/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Not available for your domain

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

976 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://themercury.com.au
Length: 10 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

218 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.31 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

30 / 100

Page Speed

Themercury.com.au desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
themercury.com	Already Registered
themercury.net	Already Registered
themercury.org	Already Registered
themercury.biz	Available
themercury.io	Already Registered

Typo Availability

Domains (TLD)	Status
rhemercury.au	Already Registered
fhemercury.au	Already Registered
ghemercury.au	Already Registered
hhemercury.au	Already Registered
yhemercury.au	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

13 / 100

Page Speed

Themercury.com.au mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
23.56.162.167	Germany	Akamai Technologies

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Oh no, language/character encoding is not specified!

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$16,560 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

132,060th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Themercury.com.au

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

30 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

13 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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